In the business world, you set up your marketing plans to serve a particular niche. Your niche is the audience you want to attract with your offering.
Currently, most services, organizations, books and websites for expats, target the expats in a certain country. This is vertical marketing – penetrating deep and wide within a fixed specified geographic (country) and demographic (expats) range. Building on this kind of success, some authors have become good at researching and writing about expats in one country, then moving on to do the same thing in another country.
There are wonderful programs offered across geographic boundaries – giving you the tools to profit from a specific skill set; e.g., photography or travel writing.
But, I’m still looking for “the place” on the internet for expat entrepreneurs to hang their hat, and find resources they/we can use universally or virtually.
I’m wondering, do expat entrepreneurs crawl the internet for each other, or do they reach out at the local cafe or pub? In paradise, I think it’s more of the latter.
Tags: entrepreneur, expat, marketing, niche
